Looking to the future with CEO Thomas Birkelund

“We are constantly investing in research and development to continue spearheading technology and further improving the ease of the user interfaces in our electronic products.”

Expectations for the future, the launch of P300, and news about products in pipeline – these are some of the topics we talked about with CEO, SL Audio A/S, Thomas Birkelund.

How has the last year been for SL Audio?

SL Audio started a new financial year in May 2019. The previous year was very successful for us. Together with our partners, we managed to grow the turnover by more than 20%. We see a growing interest from our partners in using our brands in projects. Our reputation for making reliable and easy-to-install products is well known with our partners and they spread the word, so we grow in a very healthy way.

What can we expect from the future?

It’s hard to believe that we’ll be looking at our 15-year anniversary in 2020. As our company has grown in the market, so has the trust in our products and in our partners. At our headquarters in Denmark, we are constantly investing in research and development to ensure we are at the forefront of cutting edge technology and developing products which further improve ease of use for our clients. Globally, we plan to continue to grow our business with our valued partners as we also expand our markets worldwide. We’ve recently employed a new Sales Director for the Middle East and African markets. Across the ocean in the Americas, we are looking south towards Latin America. With our new partner International AV Sales, we’re proud to share that Brazil is now open for business. AV Group in Brazil will be representing both Lyngdorf Audio and Steinway Lyngdorf as our distributor. We’ll be sharing updates later this year as they open new showroom centers in both Rio de Janeiro and São Paulo.

You just launched the P300 – what do you expect from this product?

As with its predecessor, the P200, the new P300 processor will be the brain of our larger surround sound systems. Our partners have already experienced how easy it is to install and configure our processors, and they will recognize the simple and streamlined experience with the new P300. The ease of use is only one reason for the popularity of our processors. We found that the combination of product reliability and the effectiveness of our compensation technology, RoomPerfect™, make for a winning solution with our partners and end-users alike. The P300 builds on our existing success with an updated audio decoding DSP, allowing the native channel decoding to increase from 12 to 16. Two P300 processors can also be stacked in a pair to allow for 32 (or more) native channels to be decoded for larger digital cinema installations. For these digital cinema installations, partners may select from two optional upgrade modules, a digital AES3 input, or an AES67 Audio networking interface, for integration with digital cinema servers. Additionally, the P300 has a newly developed HDMI board with support for video formats with bandwidths up to 18Gbps. The new HDMI board will also support the HDMI 2.1 feature: enhanced Audio return channel (eARC).

Any new products coming up?

Our R&D team is always busy at work on new products, and this year we have been focusing on our new X speakers as well as our new P300 processor. The X speakers are based on our powerful in-wall speakers but with increased SPL capability. These speakers are made to support large digital cinema projects as well as very large format screening rooms.

Steinway Lyngdorf expands presence in Central and South America

Steinway Lyngdorf is pleased to introduce International A/V Sales as the exclusive sales agent for Steinway Lyngdorf in the Central and South American markets. International A/V Sales will be representing both brands from Steinway Lyngdorf – Steinway & Sons audio systems and Lyngdorf Audio – throughout the Latin American region. International A/V Sales was selected not only for its many years of expertise in the consumer electronics industry, but also for the high-level of professionalism the company has demonstrated through its numerous long-term partnerships around the world.

“Expanding our presence in both Central and South America is a goal we have been working towards for some time, and we are delighted to join hands with such a strong partner for this region,” said Katherine Spiller, Director, Sales and Marketing for the Americas. “We see Latin America as an area of tremendous potential for both our brands. Together with International A/V Sales, we’re confident we can further develop our market presence and lift our level of partner support in many new markets in the coming months.”

International A/V Sales brings decades of consumer electronics sales and product expertise across numerous channels, companies, and technologies. Based in San Diego, with a secondary office in Orlando, International A/V Sales specializes in brand development and providing “first-tier” sales support in local markets. Going forward, International A/V sales will establish distributors and partners throughout Latin American while also acting as the day-to-day contact for local partners with bilingual custom service and support.

The appointment takes effect immediately, with initial opportunities for partnership meetings at the Munich High-End Show taking place in Munich, May 9-12, 2019. For meetings during this time, please reach out to International A/V Sales at sales@internationalavsales.com. For more information about the partnership, please contact your local Steinway Lyngdorf representative.

Home Integration opens flagship showroom in Shanghai

In mid-April 2019, our Chinese partner, Home Integration, opened a beautiful showroom in Shanghai. The showroom is located in the bustling Xin Tian Di region of Shanghai beside the serenity of Taiping Lake. The location enhances the unique experience of private, appointment-only demonstrations in the showroom.

To enhance the sensory experience and to cater to individual guests’ specific requirements, the showroom consists of an open experience area and an independent theater. In the open experience area, Steinway Lyngdorf’s Model B, Model C, Model D, and Model S are displayed. From a seat in the middle of the room, guests can enjoy even the tiniest auditory nuances from each different system.

The private theater displays Steinway Lyngdorf’s flagship Model LS. This system offers an astounding cinematic immersive experience in a compact scale. The showroom is also equipped with Artcoustic and Steinway Lyngdorf, creating a perfect and elegant audio-visual space.

At the Shanghai opening, Peter Lyngdorf, Founder and Chairman of Steinway Lyngdorf, and Lars Omme, Global Sales Director at Steinway Lyngdorf, marked the event with a ribbon-cutting ceremony. The event also attracted the attendance of famous designers and architects.

Synergy Sound opens exclusive showroom

Our Polish partner Synergy Sound has opened a showroom on the 46th floor of the luxurious ZŁOTA 44 building, in the heart of Warsaw. ZŁOTA 44 is the tallest residential tower of this class in the European Union with 192 meters, 52 floors, and 287 unique apartments. This prestigious address redefines the concept of luxury and provides a standard that reflects the success and aspirations of Poles. The showroom is the first space of this type in Poland, where customers can experience the sound of a Steinway Lyngdorf system together with a 110-inch Samsung MicroLED screen.

“The presentation of our solutions in such a unique space allows us to reach a much wider audience, who will be able to experience the highest quality sound combined with the best image quality,” said Krzysztof Bąk, President of the Synergy Sound company, official representative of Steinway Lyngdorf in Poland.

The showroom has two Steinway Lyngdorf systems installed – a Steinway & Sons Model S system and a Steinway & Sons Model O system, which includes the newest speakers from Steinway Lyngdorf.

If you are interested in visiting our showroom, please contact our partner Synergy Sound here.

SL Audio joins D-Tools Manufacturer Vantage (MVP) Point

New partnership provides two brands – Steinway Lyngdorf and Lyngdorf Audio’s – complete product library to D-Tools System Integrator™ users, returning insightful analytics to the manufacturer.

D-Tools Inc., the worldwide leader in data-driven system integration software, announced today that SL Audio A/S has officially joined the D-Tools Manufacturer Vantage Point (MVP) program. SL Audio A/S – consisting of the brands Lyngdorf Audio, and Steinway Lyngdorf – offer high-performance home audio systems and components. The company’s participation in the MVP program provides D-Tools System Integrator (SI) users access to each brand’s detailed product specifications and related information for use in their proposal, estimation, system design, and installation management activities. In turn, as a D-Tools MVP partner, SL Audio A/S will have access to robust product and dealer download analytics from D-Tools to help analyze and measure their product pipeline.

“We are pleased to be joining D-Tools in the company of so many respected industry partners,” said Lars Omme, CMO of Steinway Lyngdorf. “We know the majority of our partners worldwide are already using D-Tools and we look forward to offering them better support as an MVP partner.”

The D-Tools Manufacturer Vantage Point (MVP) Program ensures systems designers, specifiers, integrators, and installers have access to the most up-to-date and detailed product information available, in a format that can be utilized effectively in a cross-functional capacity to deliver maximum workflow efficiency. It also gives manufacturer partners like SL Audio A/S critical insights and a direct connection with the D-Tools user database, which helps build customer loyalty by ensuring that dealers have the information they need to recommend, specify, install and integrate its products.

To learn more about the D-Tools MVP Program or the award-winning System Integrator software, visit www.d-tools.com, call (866) 386-6571 ext. 1, or e-mail info@d-tools.com or mvp@d-tools.com.