Steinway Lyngdorf appoints Peter Keller-Larsen as Chief Commercial Officer

Steinway Lyngdorf is pleased to announce the appointment of Peter Keller-Larsen as Chief Commercial Officer (CCO), marking a pivotal moment in a period of growth and innovation for the company.

Keller-Larsen brings over two decades of experience in global business development, product innovation, and organizational leadership. Known for his ability to unite commercial strategy with product vision, he has consistently delivered transformative growth across both multinational corporations and high-growth ventures.

“Peter’s leadership arrives at a time of significant forward momentum,” said Thomas Birkelund, CEO and CTO of Steinway Lyngdorf. “His deep understanding of brand, market, and experience will help us scale our presence while remaining uncompromising in quality and design.”

The announcement follows more than a year of major expansion initiatives by Steinway Lyngdorf:

• Acquisition of Nexgentec brand bringing the industry’s most sophisticated Audio-over-IP platform in-house and establishing a new Swiss R&D branch dedicated to next-generation AoIP marine and hospitality solutions.
• Relocation to a state-of-the-art headquarters in Skive, Denmark in the heart of a region that has shaped the world’s understanding of sound, design, and engineering through a long legacy of Danish audio innovation.  This move supports increased production and growing global demand. 
• Purchase of SIGA Design adding a second dedicated manufacturing location and bringing advanced CNC craftsmanship and lacquer finishing fully under SL Audio’s control — reinforcing its dedication to precision, customization, and scale.

As CCO, Keller-Larsen will lead global sales and marketing, guiding Steinway Lyngdorf into its next chapter of purposeful growth. The brand’s trajectory reflects a commitment to shaping the future of premium audio innovation — across private residences, superyachts, boutique hospitality, and beyond.  This growth spans across in-house brands, Steinway & Sons, Lyngdorf Audio, and Nexgentec as well as OEM partnerships.

“Steinway Lyngdorf is unlike any other audio company,” said Keller-Larsen. “It is a privilege to join what legend and visionary Peter Lyngdorf started, and become part of a team where performance and design are held to the highest standards — and where innovation is always in service of the experience.”